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Puma Launches New V1.11 Football Boot
Hi everyone, Sportslifestyle brand PUMA is proud to introduce its latest and lightest v1.11 football boot. Continuing with the PUMA Speed theme, the v1.11 boot incorporates premium lightweight...
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adidas miCoach Adizero: a Boot with a Brain
Hi all, adidas has unveiled the intelligent football boot, the adizero f50 powered by miCoach. Soon to be made famous as the ground breaking ‘football boot with a brain’, the 2011 adizero f50 is...
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adidas Launches Interactive Virtual Football Wall
Hi guys, The 3-stripes, to celebrate the launch of the new adiZero F50 miCoach football boots, adidas will install the world’s first Virtual Footwear Wall (VFW) at their flagship store on London’s...
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Nike Unveils Cristiano Ronaldo Mercurial Vapor III and CR7 Collection
Hi everyone, Nike has launched the a new Blue/Red/Obsidian colorway of the Cristiano Ronaldo Mercurial Vapor SuperFly III soccer boot along with the CR7 Collection “blending the most innovative...
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Messi Ballon d’Or adizero MiCoach Golden Shoe: Trust and Confidence
Hi guys, What I enjoy in sports marketing is the ability to plan and anticipate. Messi won the “Ballon d’Or” and adidas celebrated the 3 consecutive times “Ballon d’Or” with a golden adizero MiCoach to...
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Nike Mercurial Vapor VIII: Cristiano Ronaldo vs Rafa Nadal
Hi everyone, The new Nike Mercurial Vapor is out. Cristiano Ronaldo and Rafael Nadal in an epic tennis-football battle. Fun, cool, simple and very entertaining viral. A battle for speed, power and...
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Customise your Football Shoes with miadidas
Hi guys, This week end, a number of adidas players will play with customised shoes they created. Benzema, Podolski and others will wear their own fully customised miadidas boots. I had a discussion a...
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New Mercurial Vapor VIII for CR7: Buzz is Buzz
Hi everyone, Nike released the new Mercurial Vapor VIII for Cristiano Ronaldo. The Mercurial Vapor VIII CR combines innovation and style with a track spike-inspired fit for explosive speed on pitch. A...
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Mercurial: When a Football Boot Inspires other Categories
Hi everyone, Nike’s iconic Mercurial inspired Kobe Bryant new Basketball shoe. In other words, how a football boot can be an marketing inspiration for other sports categories. Recently, Nike paid...
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Puma, Hublot and Falcao Launch a Unique Signature Product
Hi everyone, Puma and Colombian Star Striker Falcao, have joined forces with luxury Swiss watchmaker Hublot to release a unique product. The ‘Hublot Falcao watch’. The Hublot has been created in a...
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